A New Shopping Phenomenon
The Rise of Online Reviews
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The internet has revolutionized the way we shop. In the past, we had to rely on word-of-mouth or magazine reviews to learn about products before we bought them. Today, we can read online reviews from other consumers who have already purchased the product. This can give us a much better idea of what the product is like and whether or not it is right for us.
One of the most popular websites for online reviews is Amazon.com. Amazon allows consumers to rate products on a scale of 1 to 5 stars, and it also allows them to write reviews of the products they have purchased. This information can be extremely helpful to other consumers who are considering buying the same product. In fact, a recent study by Nielsen found that 92% of consumers consult online reviews before making a purchase.
The rise of online reviews has led to a number of changes in the way that businesses operate. For example, businesses are now more likely to respond to customer reviews, both positive and negative. This can help businesses to build trust with their customers and to improve their customer service.
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